Alibaba, Ford to cooperate in search for new retail options

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BEIJING/SHANGHAI (priceshall) – Alibaba Team Keeping Ltd (BABA.N) has signed a deal with Ford Motor Co (F.N) to explore cooperation in spots this sort of as cloud computing, connectivity and retail which could contain the sale of Ford autos on Alibaba’s on the net retail system Tmall.

Alibaba in a statement on Thursday stated electronic internet marketing-focused Alimama and operating method firm AliOS would be between subsidiaries doing the job with Ford underneath the 3-yr settlement.

One avenue below consideration is the sale of Ford cars on Tmall, an Alibaba spokeswoman mentioned. priceshall on Wednesday noted that Ford was organizing to sign these types of a offer as it overhauls its China technique to encourage development.

“The agreement aims to check out new ways to redefine how customers acquire and personal motor vehicles, as properly as how to leverage digital channels to detect new retail prospects,” Alibaba mentioned in its assertion.

The Chinese e-commerce organization and U.S. automaker will initially “explore a pilot study” for new retail opportunities, Alibaba said.

Ford President and Main Executive Officer Jim Hackett in the statement said collaborating with technology corporations builds on its vision to make “smart vehicles”.

Ford’s China income have been sluggish in recent months as it struggles to maintain tempo with swiftly altering tendencies, like greater desire for entry-amount vehicles in lesser metropolitan areas.

In the meantime Alibaba is growing its existence in the automotive sector with Banma Systems, a partnership with SAIC Motor Corp Ltd (600104.SS) producing Web-linked cars and trucks.

Reporting by Beijing Monitoring Desk and Brenda Goh in SHANGHAI Added Reporting by Norihiko Shirouzu Enhancing by Sherry Jacob-Phillips and Christopher Cushing

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